Social Media Content: Best Practices

For many companies, social media is now a constant in their marketing mix, providing a perfect platform for brand building, customer service and conversion. Strategically implemented paid social media advertising offers a beneficial boost to the social content you distribute organically while it’s also important to keep your social media marketing goals in mind, whether they are driving more traffic to a product page, gaining more" likes" or increasing your conversion rate.

Focus on making sure that each of your social media posts supports a strategic goal. Small business social media strategy can change continuously - stay at the top of the trends in your campaigns to adapt accordingly. To really see the best practices of social media for business, take a look at what's happening around your industry. You’ll find that some of your competitors are performing better than others on Social Media Platforms but small things like making sure your images are formatted correctly for each platform will really make a difference in how you appear to your market.

If you don't post new content on all social media platforms every day, you risk losing both your engagement and your followers, but most importantly you risk losing credibility when prospects who are investigating your business check out your profiles to find nothing but a ghost town.

Retargeting can be the last point on the list of best social media practices, but it is by far one of the most important in that you can try multiple things with the same audience all while building your brand. Your social media campaign should not rely on a single method, but rather on a combination of methods that work together in a consistent digital marketing strategy.

Planning your social media messages and scheduling them ahead of time should be an important part of your social media marketing strategy, and of course it has many advantages. In addition to the fact that you don't have to think about posting on several social media platforms many times a day, you will also maintain a consistent schedule, plan time-sensitive content and have a healthy amount of content. Instead of being on social media platforms all day long, planning saves you valuable time to grow your business.

In fact, 82 percent of high-performance marketers integrate social media activities into other tools (such as CRM) compared to only 39 percent of the underperforming individuals. Social media is affecting your entire organization, so start to get your team on board to listen to engage with your audience and customers. Engage your sales team to help you discover new leads and get a community manager involved in identifying brand advocates.

When you share your content on social media, it makes sense to share it at a time when your audience is most likely to respond and make sure to create messages with the specific features of the platform you post in in mind. Social media posts with visualizations offer 180 percent more engagement and images up to 93 percent of Facebook's most engaging posts.

In fact, social media is no longer just about branding or reputation, the number of companies that use it for business development has increased significantly. And if you' re like most business leaders or marketers, you're probably juggling other responsibilities, such as reporting on social media metrics, increasing your audience and working with teams such as sales and service to make each department more profitable. That’s where we come in here at Cube.

Resources are available to guide the amateur digital marketer, but none of them combine writing tips, image design guidelines, and  best practices for posts and social advertising on every major channel. If you don’t have the time to dig around for information, just let us know!


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