Should Businesses Blog?
More traffic to the website is good for any type of business, provided that visitors are likely to buy your product or service. By providing quality content that provides valuable insights and information on important industry topics, your company can work to show consumers that your business is well informed and experienced.
By sharing industry insights, answering customer questions and providing solutions to their problems, you can position your business as a valuable resource in your industry for potential customers and other sources in the same industry. However, Blogging isn’t just good from a branding standpoint. It has incredible technical benefits to the performance of your site and ultimately your business.
Content should be a standard part of any SEO strategy, because it is so essential to how people and search engines experience your website and process what it is about. With almost half of the world's population using social media platforms, blogs are a natural place to reach new and highly targeted potential customers. Regardless of the industry in which your company is located, social media offers the opportunity to establish your brand as a thought leader - the source of information on topics related to your niche,
Many small business owners do not realize the benefits of a blog on their website. By consistently publishing quality content on your business blog, you can provide more value for leads and customers, which can in turn lead to better conversions, higher sales and better customer retention. Business blogs offer a variety of benefits for companies that want to improve their reach and increase sales. Plus, your business blog can help you do a lot of the heavy lifting needed to help your customers ease the marketing funnel.
Blogging is essential for B2B business marketing success, because there is more emphasis on lead generation than B2C companies. While blogging on a daily basis is not ideal or practical for all companies, you should publish content every week to maximize the potential for generating leads.
The prospects who read your blog posts will usually enter the sales process more educated on your market, your industry, and what you have to offer. While you may not see immediate results, over time, you will be able to count on a predictable amount of traffic and leads for your business without any additional investment of resources as the work to generate traffic and leads will already have been done.
Blogging offers companies the opportunity to connect with customers and prospects through a two-way conversation giving your company a way to address topics and concerns with your prospects while sharing what you and your team are passionate about. As you share your blog posts on social media, you increase traffic to your business website - an achievement that would be much more difficult without relevant information such as found in blog posts.