SEO: What Is It & How Is It Done?

Search engine optimization (SEO) is the art and science of getting pages to rank higher in search engines like Google. Because search is one of the most important ways in which people discover businesses online, higher rankings in search engines can lead to increased traffic to a website and therefore increased sales. Search engines analyze the content of a website to determine whether it would be relevant to a particular search query. That’s why CONTENT IS KING :)

Unlike many SEO companies that use obsolete strategies and techniques, our team of search engine optimization experts at Cube is constantly receiving SEO training and is aware of what search engines value the most today. Beware of agencies or freelancers that offer a “get results quickly” scheme or shortcuts that violate Google’s terms because this can permanently damage your site’s ranking.

In order to continually improve search engine rankings, the continued addition and modification of keywords and website content is necessary to improve search engine rankings so that growth does not stall or decrease from negligence. You will also want to review your link strategy and ensure that incoming and outgoing links (links to your website and links from your website) are relevant in order to continually improve search engine rankings. The continued addition and modification of keywords and website content, like relevant blog posting, is necessary to improve search engine rankings.

Keep in mind that SEO is a long term strategy designed to increase your sites performance in a steady and reliable way over the course of many months. Our other services like Social Media and Search Advertising are designed for short term results while you build your long term foundation.

Consumers today rely on search engines to help them find everything from restaurant recommendations to B2B software vendors and that’s why it’s so important to invest in having it taken care of properly and consistently.

Reach out to us today and we’d be happy to answer any of your questions.