Facebook Advertising For Lead Generation
With so many people using and interacting with Facebook every day, Facebook is a great social network for marketers and advertisers to use when they try to generate leads organically or through paid promotions .
For example, the facebook advertising platform helps advertisers to drive new traffic to their website through a variety of ad types including Facebook Lead Generation Campaigns. Facebook Lead Ads are a great way to create high quality leads from any custom Facebook audience.
Facebook reporting in the ad Manager makes it easy for you to see your costs per Lead from your lead-on campaigns and here at Cube we take pride in integrating with your Sales Reporting systems to quantify your ROI on ad spend. Lead Ads can greatly improve your cost per lead, as Facebook offers you an effective way to target users who will see your Ads so that your advertising budget is not wasted on users who are not likely to be interested in what you offer.
Facebook lead ads are also designed with the user in mind: when a user clicks on a lead ad, Facebook creates a form of auto-fill form with information that the user has already sent to Facebook. Facebook then uses the information set up by the marketing specialist to display advertisements to people who may be your potential customers.
Facebook Lead Ads have some important benefits for both the prospect and the company.
Above all, Facebook lead ads are particularly useful for mobile users, who otherwise have a disturbed user experience by switching applications to Facebook to your website.
Instead of sending users to a landing page where they fill in a lead form on your website, Facebook lead ads allow potential customers to access your offers without ever leaving the Facebook application allowing potential customers to subscribe to your offers or ask for other types of offers - such as pricing guides, product demos or free tests directly on the Facebook platform.
Through Facebook Lead Ads, you can reach potential customers virtually every step of their customer journey. Lead ads are designed to help you reach new potential customers, so their Lead Forms are highly customizable and offer a wide range of requests for the reason. Lead advertisements have been a great addition to the advertising tools that Facebook already offers marketers.
Single Grain is a digital marketing agency that helps companies such as Uber, Amazon and Salesforce to increase their online revenue with SEO and paid advertising .23
Reach out to us at www.cube.is/awesome today for a quote on managing your Facebook Lead Generation Campaigns.