Social Media Content: Best Practices

For many companies, social media is now a constant in their marketing mix, providing a perfect platform for brand building, customer service and conversion. Strategically implemented paid social media advertising offers a beneficial boost to the social content you distribute organically while it’s also important to keep your social media marketing goals in mind, whether they are driving more traffic to a product page, gaining more" likes" or increasing your conversion rate.

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Using Renderforest For Easy Video Creation

For new users who are intimidated with video editing and animation, don’t be discouraged; the site has a lot of information and a very user friendly interface to get you up and running. Renderforest will enable you or your company to create broadcast quality videos, including wedding, family and travel photo slideshow, explainer and promotional videos, logo animation, kinetic typography and much more in a very short amount of time.

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Using Biteable For Easy Video Creation

From fast text animations to photo-based video presentations to video stories, Biteable is one of our favorite social video tools to help you create your first marketing video before the end of the day. You can add your own logo, images and audio files to match your video to your brand, and export the video directly to YouTube and other video hosting sites, or download it so that you can share it anywhere.

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Using Buffer to Schedule Content

Social media management applications are a one-stop shop for updating and monitoring your social media accounts. Most social media management applications allow you to schedule messages in advance, view new search results in real time as they enter, and get more details about your social network with analytics tools. Tools such as this can overload how your team uses social media as a marketing tool and they give you new insights into your market.

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How To Spy On Competitor Keywords

Keyword research based on existing competitor performance is a modern approach to finding high performance, high search volume keywords and is one that is becoming increasingly popular among SEO and content marketers. The technology exists allowing us to plug competitor websites into a database and see real time data on what keywords they are using, which one’s are driving the most traffic, and which ones they are paying for.

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